#15.@sincerelyjules - 5.3m followers

Genre: Fashion and Lifestyle

Julie Sarinana started the Sincerely Jules blog in 2009, initially as a creative outlet. Before long, though, its popularity grew, and it turned into a very popular fashion and design blog.

Julie’s aim is to create beautiful content to inspire and help her readers achieve their goals.

The topic of Julie’s blog meant that Instagram, with its highly visual nature, was a natural social media channel for her to focus on as a way to promote her blog.