#13. @joannagaines - 11m followers

Genre: Renovations / Design

Joanna Gaines is known for being a host on HGTV’s Fixer Upper. This show allows her to show off the renovations that she and her husband, Chip, have done as owners of renovation business, Magnolia Homes. While Chip has the real estate knowledge and experience, Joanna brings design flair to the team.

Joanna’s Instagram account is a natural partner to the tv show and her renovation work. She uses it as a photographic record of her television filming as well as renovation processes.