#10. Jay Alvarrez - @jayalvarrez - 6.5m followers

Genre: Adventure Travel

Jay Alvarrez is a model, who was born and grew up in Hawaii. He loves surfing and the outdoor life, and his Instagram posts certainly reflect this. Many of his posts show him surfing or engaged in some form of daredevil activity, such as skydiving.

He is probably best known for documenting his travel and extreme sports activities, although he also produces music.